Meta
Business
Using data-driven insights, I refined UX flows, developed educational resources, and optimised support content—ultimately reducing support cases by 86% and driving higher adoption of Meta’s ad solutions. My work ensured that businesses, from small advertisers to large enterprises, could navigate Meta’s ecosystem with confidence.
World Gold Council
Led the content strategy for multi-platform campaigns, enhancing clarity and engagement in financial and investment insights. Optimised Gold.org’s content experience, improving accessibility and user navigation for a global audience.
Socrates Blockchain
At Socrates, I led the global content strategy for the app launch, driving engagement and growth to 10,000 daily active users.
