Socrates application launch

Strategising a single news feed for a global audience

I designed wireframes and user journey maps to optimise the news feed experience, improving usability and retention. By building a centralised content Wiki and refining workflows, I streamlined collaboration across teams. I also managed a team of 10 content creators, overseeing project briefs, running workshops, and using data insights to enhance content performance—ultimately increasing user engagement and time spent on the platform.

Year
2023

Web3 App
Gamify, Social & Crypto

Project: App Launch

  • Role: Created wireframes and user journey maps for the app’s news feed interface.

  • Approach: Collaborated with UX/UI designers to iterate on designs based on user feedback and usability testing.

  • Outcome: Ensured an engaging and user-friendly interface that contributed to reaching 10,000 active users per day.

At Socrates, I honed my ability to align content strategy with user behaviour, using data insights to drive engagement and retention. I learned the value of iterative design—testing and refining content based on real user interactions. Leading a team of creators reinforced the importance of clear communication and structured workflows